Haryanto, MM, DR. Rudy and Anwar, Moh. Muhlis and Harisah, Harisah and Fadlan, M.A, Fadlan, M.A (2023) Tourist Satisfaction Toward Halal Tourism : The Role of Tourism Governance and Branding. Journal of Islamic Marketing. ISSN 1759-0833 (In Press)
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Abstract
Abstract Purpose – This study aims to examine impact of halal tourism governance on halal tourist satisfaction by using halal tourism branding as mediating role to increase tourist satisfaction. Design/methodology/approach – Data are obtained through a questionnaire completed by 400 tourists who have traveled to visit halal tourism destinations in Madurese island. The research model is tested using structural equation modeling (PLS-SEM) Findings – The study revealed that halal tourism governance has positive and significant impact on halal tourist satisfaction and halal tourism branding. The study also revealed that halal tourism branding has no positive and significant impact on halal tourist satisfaction because the community thinks that halal tourism branding is common and commonplace. Research limitations/implications – This research is on an island-specific halal tourism destination, which means that the findings cannot be generalized to other geographical areas which have diverse cultures. Practical implications – The study provides an insight into halal tourism and destination governance, which is important for marketers, the ministry of tourism and local tourism officials to support halal tourism Originality/value – This paper fills a gap by presenting the first comprehensive overview of halal tourism governance that enhances ongoing discussions in the halal tourism field Keywords: Halal Tourism Governance, Halal Tourism Branding, Halal Tourist Satisfaction
| Item Type: | Article |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works A General Works > AS Academies and learned societies (General) H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah |
| Depositing User: | Administrator Khazanah |
| Date Deposited: | 29 Dec 2023 01:11 |
| Last Modified: | 29 Dec 2023 01:11 |
| URI: | http://repository.iainmadura.ac.id/id/eprint/1023 |
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