SERVICE DISTRIBUTION AND SATISFACTION TOWARD CUSTOMER LOYALTY

Kamaroellah, R. Agoes and Eliyana, Anis and Mubarok, Reza (2021) SERVICE DISTRIBUTION AND SATISFACTION TOWARD CUSTOMER LOYALTY. Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol.5 No.1 januari 2021, 5 (1). pp. 113-135. ISSN 2540-8402

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Abstract

Abstract Automated Teller Machines (ATMs) are a medium for financial transactions. This study investigates the impact of service distribution and service satisfaction on customer loyalty on ATM usage of the BRI Syariah Sub-Branch Office (KCP) Pamekasan. Data obtained from primary data in ATM user respondents' Form, the data analyzed by SEM with PLS approach. The calculation is carried out in two phases, the first-order phase, and the second-order phase. A validity and reliability test revealed that all three variables were valid and reliable in the firstorder phase. At the same time, the second-order phase was used, CFA, and Construct Reliability. Subsequently, an Inner Model test uncovered that the Service Distribution has no significant effect on Customer Loyalty. Contrastively, Service Satisfaction has a significant positive impact on customer loyalty. The goodness of Fit based on R-Square reveals that Service Distribution and Service Satisfaction can explain Service Loyalty at BRI Syariah KCP Pamekasan ATM very well. Keywords: Customer Loyalty; Service Distribution; Service Satisfaction

Item Type: Article
Subjects: ?? m_073 ??
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syari'ah
Depositing User: Administrator Khazanah
Date Deposited: 03 Feb 2021 08:27
Last Modified: 03 Feb 2021 08:37
URI: http://repository.iainmadura.ac.id/id/eprint/284

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