Kartika, Ayu and Wahyuningrum, Sri Rizqi (2022) Pendampingan promosi online untuk meningkatkan pendapatan pelaku UMKM di Wisata Api Tak Kunjung Padam Pamekasan. Pêrdikan: Journal of Community Engagement, 4 (1). pp. 41-57. ISSN 2684-9615
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Abstract
Abstract The spread of the Covid-19 virus is extraordinary throughout the world and affects people's lives, especially in the economic field. One of the UMKM sectors that feel the impact is UMKM’s Api Tak Kunjung Padam. This condition requires online promotion to increase income. Based on the observations on UMKM, internet devices were rarely used in marketing products. This assistance was carried out for three days to inform about the procedures for promoting products online as well as practicing them directly so that consumers are interested in visiting. The purpose of this program is to provide new knowledge and develop the skills of UMKM in online marketing so that the volume of income can increase. The action method (PAR) is used where the object is given assistance in conducting online promotions. In addition, going directly to the field/ object begins with making a plan, asking permission from the manager of local tourism, then preparing all the necessary necessities, such as cellphones as a medium for online promotion learning. The results showed that online promotional activities using internet devices increased income. The promotion was information given to consumers about a product and a service in order to persuade consumers to buy a product or use a particular service. This also shows that online promotion is needed to increase seller income and increase consumer interest. Keywords: Online Marketing; SMEs; Income; PAR (Participatory Action Research)
| Item Type: | Article |
|---|---|
| Subjects: | A General Works > AC Collections. Series. Collected works A General Works > AS Academies and learned societies (General) H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Tarbiyah > Bimbingan dan Konseling Pendidikan Islam |
| Depositing User: | Administrator Khazanah |
| Date Deposited: | 12 Apr 2023 04:08 |
| Last Modified: | 12 Apr 2023 04:08 |
| URI: | http://repository.iainmadura.ac.id/id/eprint/788 |
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